Work

Animation for Entertainment, Commercials, Corporate and Immersive Experiences

I’ve led teams, delivered high‑stakes projects, navigated challenging clients, shifting budgets and impossible timelines - and learned what actually matters. I like work that’s creative, engaging, fun and above all - touches the heart.

Director’s Reel 2025

During my 8 years as Creative Director with Creativa in Melbourne, I oversaw a dramatic elevation of creative output. I shifted the mindset of a team of animators into directors, and contributed to scaling the business from a cheap video company to a creative studio delivering projects for brands, agencies, government and corporate clients.

Sherazade: The Untold Stories

An ambitious and complex multi-stakeholder, international 26 episode TV series. As a director I was the creative interface between production teams across Australia, Germany and India. A co-production between Chocolate Liberation Front, Hahn Film and Toonz Animation, for broadcasters Channel 10 and RBB, funded in part by Screen Australia, VicScreen and SAFC.

Saladin

Malaysia’s first 3D animated 26 episode TV series was uncharted territory for a range of stakeholders and emerging technologies. As director I provided a grounded creative base from which a team of producers, writers, artists, designers and animators crafted this complex series. Saladin was a flagship government project to accellerate Malaysia’s digital economy, co-produced by MDEC (Malaysian Govt.) and Al Jazeera Children’s Channel (Doha).

A collage of various scenes from animations. Including a range of animated character styles, and products.

Creativa Archive

At Creativa (Melbourne) I produced and/or directed hundreds of animation projects for agencies, brands and government clients.

Rip Smart

Utilising a Malaysian government grant for international co-productions, I collaborated with Phil Roman (of Simpsons fame) to raise $AU350,000 to fund this TV series pilot. I produced and directed the episode which was animated by Fly Studio and Vision Animation.

Collage of animated characters from the Rip Smart TV series pilot. Includes the lead character Rip Smart in hawaiian shirt, the vlllain Harry, and mascot monkey Poi.
Collage of various animated scenes from a range of TV commercials frr brands such as Nestle, Ovaltine, Johnson, Raid and Polo mints.

Malaysian Archive

I co-founded Malaysian Studios Fat Lizard and Persistence Of Vision (POV)which created TV commercials for clients across SE Asia, and Animated TV series service work for the USA and Canada.